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Amazon Brand Registry Requirements

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Are you looking to establish your brand on Amazon? If so, understanding the Amazon Brand Registry requirements is crucial. From figuring out how to start the registration process to determining if a supplemental trademark number is sufficient, this article covers a range of topics related to brand registry on Amazon. Whether you’re wondering how to gain control of existing ads with brand registry or how to add a product without a UPC code, we’ve got you covered. Discover the benefits, learn about the approval process, and find out how to link your products to the Amazon Brand Registry. Get ready to take your brand to the next level on Amazon.

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What is Amazon Brand Registry

Amazon Brand Registry is a program designed to help brand owners protect their intellectual property rights and maintain control over their product listings on Amazon. By enrolling in Brand Registry, you gain access to various tools and features that allow you to enhance your brand visibility and prevent unauthorized use of your brand.

Definition

Amazon Brand Registry is a program run by Amazon that allows brand owners to register their trademarks and gain control over their brand presence on the platform. It helps brands protect their intellectual property and provides them with additional tools to manage their product listings.

Purpose

The purpose of Amazon Brand Registry is to provide brand owners with the means to protect their intellectual property and ensure that they have control over their product listings on Amazon. By enrolling in the program, brand owners can prevent counterfeit and unauthorized sellers from using their brand name and potentially misleading customers.

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Benefits

By participating in Amazon Brand Registry, you can enjoy a range of benefits as a brand owner. These include:

  1. Protection of Intellectual Property: Brand Registry helps you protect your trademarks and prevent unauthorized use of your brand on Amazon. It allows you to take action against counterfeit products and listings that infringe on your intellectual property rights.
  2. Enhanced Control over Product Listings: With Brand Registry, you have more control over how your products are displayed on Amazon. You can create enhanced brand content (EBC) to showcase your products more effectively and provide detailed product information.
  3. Access to Additional Branding Tools: Brand Registry gives you access to tools such as Sponsored Brands, which allow you to create customized advertising campaigns to promote your brand and products. This helps increase brand visibility and drive more sales.

Eligibility for Amazon Brand Registry

To be eligible for Amazon Brand Registry, you need to meet certain requirements related to trademarks, your Amazon seller account, and the availability of your products on the platform.

Trademark Requirements

To qualify for Brand Registry, you must have an active registered trademark for your brand. Amazon accepts trademarks that are issued by government intellectual property offices in the form of word marks, design marks, or a combination of both.

Amazon Seller Account

You need to have an active Amazon seller account to enroll in Brand Registry. Whether you have an individual or professional seller account, you are eligible as long as your account is in good standing.

Product Availability

Your products must be available for sale on Amazon’s marketplace to be eligible for Brand Registry. If your products are not currently listed on Amazon, you will need to create product listings before applying for Brand Registry.

Trademark Requirements for Amazon Brand Registry

To be accepted into the Amazon Brand Registry program, you must meet specific requirements regarding the trademarks associated with your brand.

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Accepted Trademarks

Amazon accepts trademarks that have been issued by government intellectual property offices. These trademarks can be in the form of word marks, design marks, or a combination of both.

Documentation Needed

When applying for Brand Registry, you will need to provide documentation proving that you own the registered trademark associated with your brand. This documentation typically includes a copy of your trademark registration certificate.

Trademark Correspondent

To complete the application process for Brand Registry, you may need to appoint a trademark correspondent. This individual or legal representative will handle any correspondence related to your trademark during the enrollment process.

Learn how to market your Amazon Brand here!

Amazon Seller Account for Brand Registry

To participate in Amazon Brand Registry, you must have an active seller account on the platform. Here are some important details regarding your seller account for Brand Registry.

Account Type

Whether you have an individual or professional seller account, you can enroll in Brand Registry as long as your account is in good standing.

Registration Process

To apply for Brand Registry, you will need to complete the registration process through the Amazon Brand Registry website. This process involves providing relevant information about your brand and trademarks.

Fees

There are no additional fees associated with enrolling in Amazon Brand Registry. However, it is important to note that there may be costs associated with trademark registration and hiring a trademark correspondent, if necessary.

Product Availability for Amazon Brand Registry

Having your products available for sale on Amazon is a requirement for enrolling in Brand Registry. Here are some key details related to product availability.

Brand Ownership

You must be the brand owner or an authorized representative of the brand to qualify for Brand Registry. This means that you need to have the legal rights to sell products under that particular brand.

Product Categories

Amazon Brand Registry is available for products listed in multiple categories. From apparel to electronics, you can enroll your brand across various product categories.

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Region Restrictions

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